Purchases: Minimum Item Value

In Purchases: Minimum Item Value events, members must buy at least one item from the brand’s catalog that meets or exceeds the minimum dollar value specified by the purchase rule to earn the outcomes associated with the rule.

Core restrictions

Purchases: Minimum Item Value events are constrained by the following core restrictions.

• Minimum Item Value

  Specifies the lowest dollar amount that at least one item in a transaction must meet or exceed to earn the outcome (when the Transaction Variety restriction is set to a single transaction).

  See Minimum Item Value for a detailed description.

• Minimum Item Count

  Specifies the fewest number of items that must be included in the transaction for members to earn the outcome.

  See Minimum Item Count for a detailed description.

• Total Number of Times

  Indicates how many times that members must complete an event before earning an outcome. The default setting is 1.

  See Total Number of Times for a detailed description.

Ancillary restrictions

The following ancillary restrictions further constrain Purchases: Minimum Item Value events.

• Consecutive

• Frequency Cap

• Max Event Rate

• Prerequisite Behavior

• Qualifying Channels

• Qualifying Context

• Qualifying Day of the Week

• Qualifying Discount Code

• Qualifying Payment Types

• Qualifying Time of the Day

• Qualifying Start and End Dates

• Timeframe

Example

A brand wants to increase the average order value of member purchases. To do this, they run a promotion where members who purchase at least 2 items worth at least $25 in a single transaction earn a reward.